NeoMedia Technologies, Inc (NEOM)

[craydon]

The Netsize Guide 2009 Edition – Mobile Society & Me: When worlds combine

http://www.msearchgroove.com/

This year’s Netsize Guide emphasizes the people-side of the equation, examining the pivotal importance of relevancy and targeting in everything from mobile advertising to mobile gaming. It also explores how the rise of the mobile Web is blurring the boundaries between the virtual and physical worlds, allowing us to live work and play in a state of hyper-connectedness. From contactless payment services to interactive mobile advertising campaigns that hyperlink real-world items and experiences using camerphones, coupons or 2D barcodes, I have recounted the examples and collected the interviews that a glimpse of the future.

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http://www.netsize.com/Ressources_Guide.htm

The Netsize Guide is a comprehensive annual industry report, documenting the state of the global mobile content and services market. Drawing on in-depth research and exclusive interviews with industry executives and opinion-makers, it provides professionals an essential snapshot of the developments that have taken place and the trends that matter.
This year we go that one step further to explore the role of mobile in society and examine how companies are beginning to harness mobile – an always-on multitasking devices with GPS, a built-in payment channel and the ability to collect and transmit real-time data about what we browse and consume – to create hyperlinks between the real and virtual worlds and enable us to live, work and play in a state of hyper-connectedness.

To request your free pdf copy of The Netsize Guide 2009 Click Here