Friday, July 23, 2004 2:34:46 AM
I really could not disagree more. Why has no-one answered my question posed many times, the Athlon XP has been benched and marketed against the P4 since its birth as its predecessor was against P3 and P4. Why the hell is it now competing with Celerons on price ? What went wrong ?
AthlonXP has been marketed against P4 at approximately 50% discount. <g>
As far as what went wrong, it is hard to sell equivalent performance at equivalent price (therefore the current success of A64 is notable). Selling less (AMD) performance for equivalent price is so much harder.
Athlon XP compared very well with Pentium 4 with single DDR channel (845), and the ratings did not exactly keep up with 800 MHz dual channel P4.
The limited access that AMD has to premium market is now take up completely by Athlon 64. So Athlon XP is somewhat destined to compete with lower end P4s and Celeron. It would not be disaster if the prices were the same, and AMD could sell out its production...
Joe
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