Advanced Micro Devices Inc (AMD)

[upc]

I'm sorry, where was the review site showing the average performance of an A64 3400+ to be 5-10% over that of the 3.4 GHz Prescott? (Let's not speculate about how a 3800+ should perform relative to a 3.2 GHz P4, when we can do a direct comparison.)

As for Celeron versus P4, actually that did cause some issues for Intel in the space of overlapping frequencies, which contributed to their development of the 300-series / 500-series model numbering scheme, (along with Banias being a high-IPC part, which also pressured for the change).

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I'll say it again: You have to tell consumers what you are offering to them (for a given price) in the simplest possible way.

That means rating the parts as accurately as you can with respect to the competition, not forcing the consumer to know about some review somewhere that tells them that they should be willing to pay a bit more because they're getting 19.37% more performance for your product than the rating implies.

This is about as basic as marketing gets:

Make it *easy* for the consumer to decide on the price / performance / branding tradeoffs.

Building unlabeled, undescribed, unknown amounts of extra performance into your products, and then expecting them to know about it is confusing as hell to the consumer.

upc