Advanced Micro Devices Inc (AMD)

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I have answered this question multiple times. Athlon XPs, as they were released, were benched and rated and marketed against the P4's "GHz" rating. But what happens over time? New Athlon XPs are released, at higher speed grades. The older Athlon XPs find themselves in a segment where Intel is marketing Celerons. Celerons are also marketed by GHz, even though this is a different rating system, and low end consumers cannot tell the difference. AMD, being without 2 brands, hestitates to remark the parts, because their one rating system would then be internally wildly inconsistent, and they would cannabalize mid-high XP sales, as consumers confuse the ratings. How much more clear can I make this? Low end consumers read 2 things off the tag: the price, and the rating. Simply with the passage of time, Athlon XP processors migrated into the Celeron segment, and once there, their unadjusted rating killed their prices. Do I need to sketch an example?

This all happened because Intel is using two rating systems that sound the same to the mass consumer. GHz and GHz. One is P4. The other P4 Celeron.

Please cite a benchmark roundup comparing a 3400+ to a 3.4 GHz Prescott (let's forget about EE and FX, okay?), which exhibits, on average, a 5-10% advantage for the 3400+. I don't think you can find such a thing, for it would be remarkable, and imply AMD could have rated the 3400+ as the 3600+ or 3700+.

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