The only 'Advertising' that works in a Long Recession ,,,
during a period of deflation , is 'Price Cut' , and
'Lowest Price Ever'. It was mentioned by Cramer just
yesterday , during an extended TV interview with the CEO
of the Largest Public [+ Fully Reporting] Company that makes
and sells Dozens of Low Priced "Private Label" products
to the Largest Grocery Chains. They are the #1 supplier to
Kroeger. Sales of the company [think the name is something
like 'Top Brands' , pretty funny] are booming , as the
Recession deepens + extends + unemployment rises , worldwide.
So ; it seems that the wnbd CEO's 'strategy' is exactly , and
totally backwards , for the current + future economy , for
at least the next 3-10 years. Customers now want , [and can
only afford] , to buy the Lowest Price Basic Products. They
are switching , massively , to 'store brands' , that are
retail-priced 20-50% below the over-priced [because they are
over-advertised] 'Big Name' brands.
That's probably the 'reason' for the multi-month 'trial' of
the over-priced wnbd soap at lowes. They have not even
wanted to put any wnbd stuff on 1 shelf , in 1 rural store.
[Check the map. Steubenville , Ohio is Directly On The
Border of WEST Virginia.]
And ; that's probably the Real Reason for "The wnbd Group"
secret 'organization' , where wnbd commoners have No Idea
what part they Might Partially 'own' ; except , whatever
tiny part it may be , the Insider wnbd "Preferreds" Must
Have Always Owned More Than 50% of it , because wnbd commons
never get to vote ; and never will , except for sending
personal emails to the wnbd CEO's inbox. [We bet that the
wnbd Preferreds own more than 80% of All wnbd votes + assets;
and when they dilute out too many new common shares , they
will just 'vote' themselves more (~free) 'Preferreds' , right
after they 'vote' to double the Authorized Shares.]
Anyway ; here's the Bottom-Line [ioo] : It's SureFill.
Which is A PRIVATE COMPANY. And, TOTALLY NOT OWNED BY
wnbd Commoners. Although , we would not be , [at all] ,
surprised if it is partly [or more] privately owned by
1 or more wnbd Insiders and/or 'execs'. And , guess what
SF does , mostly , except for tiny runs of wnbd soap.
SF makes stuff , and pumps it into bottles , and sticks on
labels , mostly 'private labels'. And , they can 'formulate'
stuff , to be nearly identical to 'name brands' , but sell
it for Half-Price , because they Don't have to pay half of
their Gross Revenues to the 'brand-name' owners , and their
tiny percentage of common 'share'holders.
extra , Sincerely .
P.S. ; So, flippers + shorters actually Appreciate the wnbd
'strategy' , and the cleverness of the wnbd CEO , even more
than the wnbd common longs. And , the 'plan' is much easier
+ quicker + cheaper + much more 'profitable' [for wnbd
Insiders , Only] to 'implement' , if wnbd is Not based in
the U.S. , and stays pink , and keeps hiding all of the
Most Important Real Investor Facts , from all of the wnbd
common 'share'holders and/or the 'competitors' . Or, are
they one + the same?
IOO , wnbd common stock will survive as long as longs keep
averaging-down , to cover the expenses to 'develop the
market' for Winning Brands ; which will become Private
Label brands , made by SF , after WB goes BK. [Probably
within 2 years , unless the longs catch on sooner , and/or
run out of new cash.] Let's see who does the Real DD best ,
and Fastest. And finds out , Who Actually + Privately Owns
SureFill ; and probably is surely filling their own pockets ,
for a short time , thanks to Only the wnbd common longs ?
We flippers/shorters already started , a short time ago ,
via friends + helpers , who live + work near SF.
[Which is not anywhere near California.] It's amazing , how
much public info is available on 'Private' Companies , that
own stuff + are based in the U.S. , and pay Property Taxes ,
and File for Local Permits , and leave unwashed traces of
every step they make. [Behind every good Business Lawyer , is
a much better P.I.]
Finally ; Remember , everytime a new 'chain' adds wnbd to
its shelf ; all previous chains will sell less , and will
be stuck with more wnbd soap sticking to its shelves. That's
why no Real Investors really care about lowes. Besides ,
it's Not even 'news'. Everyone who might have cared , already
knows All about it , For Months. And, from now on , more than
likely , any more 'news' about lowes , will probably be just
more bad news.
AI
