House Of Brussels Chocolate (fka HBSL)

[RIGATONI]

News...House of Brussels Initiates Third Private Label Deal in July
HOUSTON, TEXAS, Jul 22, 2004 (CCNMatthews via COMTEX) --
House of Brussels Chocolates ("Brussels" or "HBSL") (OTCBB:HBSL), through its CEO Grant Petersen, is pleased to announce its third significant private label initial order for the month of July.

This customer, as in the case of most private label retailers, wishes to remain undisclosed. But they are a food broker/dealer that is new to Brussels and supplies directly to a major national chain with over 200 stores in 18 states selling a myriad of specialty private label items.

The initial purchase order, which exceeds 70,000 boxes of a single no-sugar-added SKU, is very solidly six digits. Fulfillment is scheduled for September delivery. HBSL is confident that we have once again opened a pipeline to a well-known national retailer with the potential to develop into a solid seven-digit "every day" client, in addition to seasonal purchasing spikes.

Grant Petersen, CEO of Brussels, said, "Our sales team continues to amaze. Summer is traditionally a time for chocolate factories to shut down, but we are just about running around the clock."

About House of Brussels Chocolates Inc. ( www.brusselschocolates.com )

For more than 20 years, House of Brussels Chocolates has manufactured and distributed high-end, award-winning chocolates. Headquartered in Houston, TX, HBSL has manufacturing plants in Vancouver and San Francisco. HBSL's signature product is the chocolate hedgehog, which marries the traditional Belgian symbol of good luck (i.e., the hedgehog) with taste (i.e., chocolate) for a strong customer appeal. Our future sales growth is directed towards emerging market trends. In addition to a broad spectrum of products in the Gourmet/Ultra-Gourmet category, HBSL now manufactures a complete line of no-sugar-added/low-carbohydrate chocolate bars and truffles and several nutritional supplement bars. In addition to house brands, HBSL creates custom packaging, shaping and sizing as well as private labels for several major North American retailers including Suzanne Somers, Nordstrom and Walgreens.

Safe Harbor: Certain statements in this news release regarding future expectations and plans may be regarded as "forward looking statements" as defined by federal law. Although the Company believes such statements are based on reasonable assumptions, there is no assurance that actual outcomes will not be materially different. Any such statements are made in reliance on the "safe harbor" protections provided under the Private Securities Reform Act of 1995. They are subject to various risks, including uncertainties regarding timing, and capital availability, as discussed in detail in House of Brussels quarterly and annual reports filed with the SEC.

House of Brussels Chocolates Inc.
John Veltheer
1.800.661.1524
Email:
[e-mail]

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