VIENNA, Va., Jul 21, 2004 (BUSINESS WIRE) -- H-Quotient, Inc., (HQNT) announced the parameters of its advertising revenue program. LabQuotient (www.labquotient.com), a unique and innovative Internet site, matches real-time, continuously updated laboratory tests with diagnoses. Because the universe for this product includes the medical and related insurance and legal professions, the Company expects to garner more net income from advertising than it would have gained from subscriptions. Therefore, LabQuotient has been placed on the Internet free of charge.
Initial advertising has already commenced, including advertising for the Company's PhysicianQuotient EMR and PMS software. LabQuotient provides an ideal conduit to advertise this product, and the initial number of hits to the LabQuotient site tends to confirm this. Hits to the site form the basis for establishing advertising rates and attracting advertising clients, some of which have already been initiated.
President and CEO Douglas Cohn said, "We are very pleased to be able to combine a potentially lucrative economic model with the free distribution of important information to the medical community."
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