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The founder of Serenity Hotels & Resorts LLC is Mr. JayCee James. Mr. James will oversee the day ... The Company was organized by Entrepreneur JayCee James.

The mission of Serenity Hotels & Resorts LLC is to acquire hotel properties throughout southern California marina and business districts


http://www.royalserenity.com/HotelInvestors/main.html


1.0 INTRODUCTION


Serenity Hotels & Resorts LLC, (The “Company”) is a California Hotel Investment Limited Liability Company focused on growing its portfolio of hotel properties, and commercial mortgages collateralized by hotel and resort properties. Serenity Hotels & Resorts LLC is formed around three profit centers in the hotel space:



1) Acquiring luxury hotel properties



The Company focuses its acquisitions in the hotel space, and specifically targets the leisure hotel market. The Company makes acquisitions of properties

from one to three star ratings. Hotel properties are located along California’s waterfront of spectacular bay and ocean views. The Company

focuses on high tourist destination spots, and the major convention center markets of San Diego, Santa Monica, and San Francisco.



2) Purchasing hotels and commercial mortgages collateralized by hotel and resort properties in the secondary trading market at a discount.



Acquiring luxury hotel mortgages in the secondary market allows the acquisition of stable commercial mortgage earnings (Revenue) and conservative capital appreciation backed by the security of real estate property. Purchasing commercial mortgages allows the Company to own a large pool of mortgages without having to operate the actual properties.



3) Converting luxury hotel properties into Condominiums.



Converting hotel properties into Condominiums dramatically impacts our return of equity. A 100 room hotel purchased for $2 million dollars converted into condominiums creates a mortgage pool of 100 individual separate mortgages, allowing the Partnership to place the financing and greatly capitalize on those efforts.

Here is a brief overview of the ways Serenity Hotels & Resorts LLC generates its revenues



Hotel Property Acquisitions

Serenity Hotels & Resorts LLC acquires hotel properties along southern California’s waterfront and within Business Districts. The typical Serenity Hotels & Resorts LLC property ranges from a full-service 350 -1500 rooms, to a limited-service 22 room property. Through our innovative

High Occupancy Program, our management team restructures the room rental mix of acquired hotel properties from 100% daily rentals to 70% daily room rentals (flexible) and 30% weekly room rentals, to stabilize and increase overall occupancy rates and achieve a consistent ADR (Average Daily Rates).



Commercial Mortgage Acquisitions

Purchasing hotel mortgages in the secondary trading market at a discount allows Serenity Hotels & Resorts LLC to own the commercial mortgages loans of luxury hotels and resorts collateralized by hotel and resort properties, without having to operate the actual properties. Acquiring luxury hotel mortgages in the secondary market allows the acquisition of stable commercial mortgages earnings and conservative capital appreciation backed by the security of real estate property.



Luxury Hotel / Condominium Conversions

Converting luxury hotel properties into Condominiums has the most dramatic impact on our return on equity. A 100 room hotel purchased for $2,000,000 dollars converted into condominiums creates a pool of 100 individual mortgages, allowing Serenity Hotels & Resorts LLC to provide in-house financing. It involves selling the hotel rooms and suites to individual purchasers, who usually are families interested in a vacation rental, investment property or Time Share. Hotel / Condominium conversions additionally provide affordable property for individuals and families priced out of the current residential real estate market. The owner of a conversion has complete discretion over the time they occupy their Condo, and receive income from having it rented out to others during periods when they are not using it.



Hotel Condominium features include:

*Rooms are privately owned, and may be rented out to vacationers when the owner is not in residence

*Providing owners with the opportunity to acquire rental income plus own a vacation condo

*A concierge on-duty during the day and evening

*Maid service is offered weekly

*Hotel facilities, such as pools, fitness centers, tennis courts, continue to be operated by the hotel and available for the guests

*On site restaurants and lounges are leased to private operators



Serenity Hotels & Resorts LLC acquisition team ensures all luxury hotels acquired are located in a tourist destination area, with the potential to be successfully developed into condominiums. The hotel operating costs must have the capacity to be significantly reduced, while still ensuring that the guest amenities and facilities will operate at a quality level.



All hotel condos are elegantly furnished and offer luxurious amenities