Eternal Image Inc (fka ETNLQ)

[Calfire]

I get what you're saying about pre-planning your funeral party in these times. But that's not necessarily how these products will be sold. A loved one passes away and the family members are usually the ones that plan the memorial at the last minute and select the casket or urn. At least that's how it's always been in my family. IMO what EI is marketing to is the "celebration" of someone's life not necessarily the pre-planning. In DEPRESSED times people look for things to celebrate.

I think you are smart to hold.