![](http://investorshub.advfn.com/images/default_ih_profile2_4848.jpg?cb=0)
Thursday, March 05, 2009 3:27:26 PM
LONDON - Volvo is set to launch a pan-European advertising campaign for its C70 marque that will include print ads with a specially integrated QR (Quick Response) barcode.
The Swedish car maker's Ice White campaign has been built around the theme "open up and come alive", and uses the print ads to provide readers with instant access to additional web content on their mobile.
Magazines included within the UK activity include Haymarket's What Car? and Autocar, and Dennis Publishing's Auto Express.
The five-month campaign, planned by Mindshare's Invention group, launches next week (9 March) in the UK, Germany, France, Belgium, the Netherlands, Italy, Spain and Sweden.
There will also be online display and search activity, driving traffic to a microsite with information about the Volvo C70.
In addition, banner ads and e-mail promotions will be served through an online affiliate program with the objective of generating a guaranteed number of leads.
Mindshare claims the activity will be highly targeted "in response to client's increasing need for deliverable results".
Activity has been coordinated by the worldwide Volvo team at Mindshare backed with local territory strategy.
Paul Walder, global marketing investment manager at Volvo Cars, said: "This is of course a rational, targeted approach, but also one that provides the best way to test and measure offer and media impact in terms of sales lead generation.
"In addition, the QR code application provides a great way to enable consumers to move from an offline to an online environment, to really enhance their information-gathering efforts."
http://www.mediaweek.co.uk/News/MostEmailed/887940/Volvo-campaign-include-barcoded-ads-quick-response/
Mass Megawatts Announces $220,500 Debt Cancellation Agreement to Improve Financing and Sales of a New Product to be Announced on July 11 • MMMW • Jun 28, 2024 7:30 AM
VAYK Exited Caribbean Investments for $320,000 Profit • VAYK • Jun 27, 2024 9:00 AM
North Bay Resources Announces Successful Flotation Cell Test at Bishop Gold Mill, Inyo County, California • NBRI • Jun 27, 2024 9:00 AM
Branded Legacy, Inc. and Hemp Emu Announce Strategic Partnership to Enhance CBD Product Manufacturing • BLEG • Jun 27, 2024 8:30 AM
POET Wins "Best Optical AI Solution" in 2024 AI Breakthrough Awards Program • POET • Jun 26, 2024 10:09 AM
HealthLynked Promotes Bill Crupi to Chief Operating Officer • HLYK • Jun 26, 2024 8:00 AM