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Tuesday, 03/03/2009 4:16:25 PM

Tuesday, March 03, 2009 4:16:25 PM

Post# of 326351
75% of respondents indicate an interest this year in entering or expanding an online marketing area like mobile marketing. "Client demand for online capabilities emerged as this year's key driver," AdMedia explains. "Driving this may be the maturing of interactive marketing services and the belief that interactive is now a standard component of the marketing mix."
http://www.thedeal.com/dealscape/2009/03/media_execs_bullish_about_ma.php