NeoMedia Technologies, Inc (NEOM)

[kokonutguy]

And just as well, this indirect encoding process is much more efficient for companies to have their hands on as way to gage users interaction with barcodes, get demographic results, other vitally important statistics and much more on the fly as soon as someone clicks on a barcode to get the information they're looking for. Neomedia patented this method long before anybody else did. So, with this down turn in the economy this process makes it even more valuable for companies to have in order to help boost profits, streamline their marketing efforts and so on. I'm sure companies do not want to wait but are anxious to get their ships moving in the mobile ad space.
(see http://www.neom.com/products.php )

From yesterday,

A report in to mobile audience metrics will aid firms in creating and running marketing campaigns, it is claimed.

The study, from international mobile body GSMA and a task force including Telefonica, Vodafone, Orange, T-Mobile International and 3, will take the guesswork out of mobile marketing, GSMA says.

“Access to transparent measurement is essential in establishing mobile as a legitimate advertising medium,” comments Rob Conway, chief executive officer and board member of the GSMA.

This is the first time marketers have had access to this sort of mobile audience data, he continues, and will enable them to better-plan marketing campaigns.
http://www.zerostrategy.com/mobile-marketing/835123-mobile-marketing-report-will-aid-campaign-success/

No kidding?