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Bravo! Foods Launches Spider-Man(TM) Promotion With 7-Eleven(R) Stores
Company to Offer 2 for 1 Coupon on Chocolate, Vitamin-Fortified Milk for Limited Time at Participating Locations
NORTH PALM BEACH, Fla., Jul 19, 2004 /PRNewswire-FirstCall via Comtex/ --
Bravo! Foods International Corp. (OTC Bulletin Board: BRVO) ("Bravo"), a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified flavored milks, today announced it has launched a 2 for 1 promotion with 7-Eleven Stores for its Spider-Man(TM) 16-ounce, super ESL (extended shelf life) bottle Super Heroes(R) Slammers(R) product. For a limited time at participating 7-Eleven Stores, a buy one, get one free coupon will be attached to the chocolate "Web" milk container which displays Marvel's Spider-Man(TM). The fortified milk includes omega 3, vitamin E and Choline as a boost to brainpower.

"Spider-Man is one of the most visible and certainly one of the most popular Super Heroes who transcends several generations," said Roy Warren, Bravo! Foods' CEO. "We felt the timing was appropriate to launch a Spider-Man promotion to raise awareness of our entire line of Super Hero Slammers, which are featured at 7-Eleven Stores."

Aside from its chocolate Spider-Man product, Bravo's Slammers(R) vanilla milk features Marvel's Captain America(TM) and includes a "Super Serum" of 20 percent of the recommended daily allowance of ten essential vitamins to reflect the hero's super athletic ability. 7-Eleven also offers Bravo's cookies and cream, coined "cookies and green," branded with the Incredible Hulk(TM) and powered with a boost of B-complex vitamins to tap consumers' "inner strengths." All three products are offered in a 16-ounce, super ESL (extended shelf life) bottle.

"While the Slammers line has only been in 7-Eleven stores for about a month, we're really delighted with response to the product," said Warren. "The vast majority of our distributors who service the 7-Eleven account have already re-ordered the product."

In addition to the three flavors that will be sold exclusively at participating 7-Eleven stores for a period of time, Bravo also produces Slammers(R) with strawberry and caramel flavors. Its Slammers(R) strawberry milk, called "Dark Strawberry," features Marvel's Daredevil(TM) character on the package and is fortified with vitamin E, lycopene and ginseng to heighten senses similar to the character's keen perception. Bravo's Slammers(R) caramel milk, labeled "Fierce Caramel," promotes Marvel's Wolverine(TM) of the X-Men(TM) and includes added antioxidants, vitamins A and B, and green tea extract to boost the immune system, reflecting the character's super healing powers.

About Bravo! Foods

Bravo! Foods International Corp. licenses, markets, distributes and sells flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin Islands, Canada and Mexico. The milk is available in the United States through production agreements with milk processors. It is currently available in five flavors under the brand name Slammers(R) and can be purchased in retail outlets throughout the country and in some international markets. For additional information, visit http://www.bravobrands.com .

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven(R) stores in the United States and Canada and licenses more than 20,000 7-Eleven stores in 17 other countries and U.S. territories throughout the world. During 2003, 7-Eleven stores worldwide generated total sales of more than $36 billion. Find out more online at http://www.7-Eleven.com .

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including, but not limited to, risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

MARVEL, Spider-Man, X-Men, the Incredible Hulk, Daredevil, Captain America and all related Marvel characters are (C) and trademarks of Marvel Characters, Inc., and are used with permission. Copyright (C) 2004 Marvel Characters, Inc. All rights reserved. http://www.marvel.com .


Super Hero(es) is a co-owned registered trademark.
SOURCE Bravo! Foods International Corp.

Roy Warren, CEO, Bravo! Foods International Corp.,
[phone], or
[e-mail]
; or Joe Zappulla, Wall Street
Investor Relations, [phone], or
[e-mail]
, for Bravo!
Foods International Corp.

http://www.prnewswire.com


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