Wednesday, February 25, 2009 9:58:55 PM
... on mobile ticket scanners. We (Gavitec) just sell the scanners, the customer owns it, we don't get paid anything after that.
Hopefully NeoMedia will ink some deals with someone who wants to pay us to manage an advertising campaign. That WAS how we used to think we'd make money. Manage a campaign, get paid something for every click.
And if we're really lucky, sometime before 2020, everyone else running an ad campaign will have to license from us. Not one of those license-swapping free deals either, but something where they HAVE to pay us.
Something's wrong. Either our patents aren't going to cause that to happen, or people aren't really all that fired up about mobile barcode scanning.
For a long time this has reminded me of the 'fad' which surrounded telemedicine back in 2000. With rising health care costs it seemed like a no-brainer that in-home healthcare would get a big boost by having patients linked to their doctors via webcams and telemetered vital signs, etc.
It totally fizzled. Who's got an Aunt Clara who chats with her doc via webcam and her home healthcare nurse hooks her up to the internet-connected black box so her doc can see what's going on real-time?
In any event, "Per (mobile ticket) scanning" will pay us nada.
jmho
jonesie
Yorkville / Cornell Tracking Board #board-9964
"I can think of no more valuable commodity than information"
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