Company Overview
Nexia Holdings, Inc. (OTCBB: NXHD)
Nexia Holdings, Inc. is a diversified holdings company headquartered in Salt Lake City, Utah. We are traded on the OTCBB as a penny stock under the symbol NXHD.
Their operations include health and beauty, fashion retail, and real estate; they currently own two salons, one retail store, one online retail store, and three commercial properties. Their subsidiaries employ nearly 70 people in the State of Utah, and they have plans to expand their scope nationally.
Landis Salons: Aveda™ Concept and Aveda™ Lifestyle Salon Experiences
Landis Salons, Inc. operates two salons in Utah. Landis Lifestyle Salon, located in Salt Lake City, is an Aveda™ Lifestyle Salon; while Landis Salon, located in Bountiful, is an Aveda™ Concept Salon. Landis Salons operate under the guidelines set forth by Aveda™, which is an earth friendly cosmetics company owned by Esteé Lauder. Aveda™ utilizes organic ingredients in many of their products, and Landis Salons' foundation is based upon Aveda™ principles.
Nexia Holdings, Inc. has plans to grow Landis nationally. The first Landis Salons Lifestyle location generated $1.9M in gross revenues in its second year of operation. Landis Salons has plans for up to 5 locations in the greater Salt Lake region before embarking on a national expansion plan that could include franchise opportunities.
Black Chandelier: Creative Clothing Retailer by Style Perfect, Inc.
Style Perfect, Inc. is a newly founded clothing retailer that operates under the trade name Black Chandelier. Style Perfect, Inc.'s co-founder is Jared Gold, it's designer is Daniel Nappi, and the company philosophy is that fashion should be accessible, interesting, and reasonably priced.
Landis Salons
With two locations in Northern Utah, Landis Salons offer both Aveda™ Lifestyle and Aveda™ Concept salon services. Their services are performed by a group of highly trained professionals who share an unparalleled passion for their craft, and who are dedicated to helping clients realize their fullest potential.
The salons feel a strong connection to environmental issues, and believe that environmental sustainability is the only responsible way of doing business. The Salt Lake salon is a member of the Salt Lake City Environmentally and Economically sustainable business program (e2), and is the only salon in Salt Lake with that distinction.
The salons are partnered with Aveda™ because they share the Aveda™ passion for quality products and services that not only increase the beauty and renew the body and mind of its user, but protect the environment as well. Aveda™ products are made from the finest plant and flower ingredients, with most of them being 97% - 99% naturally derived.
Black Chandelier
Jeweled hissing Madagascar roaches, crazy models like Lisa D'Amato, eco-friendly fabrics, in-house sewers and silk screeners, and manufacturing relationships with top-notch Asian companies are on a long list of factors that set Black Chandelier apart from clothing giants such as The Gap, Hot Topic, and Target.
Black Chandelier currently operates one retail location in the high-end shopping complex of The Gateway in downtown Salt Lake. The store was engineered to be as much a tourist attraction as an innovative retail shopping experience, and is filled with art and curiosa, as well the abstract and fantastical clothing designs of co-founder Jared Gold.
The online store offers many of the same sorts of items that can be found in the retail location, but also includes more information on Jared Gold, Black Chandelier's various Runway events, etc.
Nexia Real Estate
Nexia Holdings' existing portfolio of properties includes the historic Wallace-Bennett Building (a 38,000 sq. ft. multi-story office building in Salt Lake City), a 7,000 sq. ft. one-story retail building on State Street in Salt Lake City, and 100,000 sq. ft. building on Sam's Boulevard in Kearns. The company also owns seven small parcels of undeveloped raw land in Utah and Kansas.
They have put their money into the purchase of underperforming properties, and through the repair and upgrade of those properties hope to increase their value and cash flow potential. The objective is to acquire properties that will need only limited improvements in order to increase their occupancy, improve cash flow, and enhance potential resale value.
From time to time they will sell their commercial properties when market conditions are favorable. The goal is to maximize profits and not necessarily to be landlords.
They are currently seeking to expand the scope of their holdings through the acquisition of additional commercial properties, the expansion of their retail concept, and the opening of up to 30 additional salons over the next 3 years. The total revenues for the year, ending December 31, 2007, were $3.2M; this was a 76% increase over the $1.8M reported at year's end in 2006.
Market Strategies
In Real Estate they put their money into the purchase of underperforming properties and through the repair and upgrade of those properties they increase their value and cash flow potential.
At Landis Salons they put their money into top flight proven health and beauty concepts that allow them to generate substantial revenues.
At Black Chandelier they put their money into experienced designers with signature style and who have proven themselves in the fashion market in multiple vertical markets.
Brand Equity
Black Chandelier and the brand's co-founder Jared Gold routinely garner the media's attention (threadbangers.com, WWE, America's Next Top Model, CSI:NY), which have the potential to create lucrative licensing opportunities.
Consumer Base
The target market for Landis Salon is 70% female and 30% male, seeking customers with high expectations at a reasonable cost. The average customer is expected to visit the salon 7-9 times a year, spending an average of $47 on services and purchasing $15 of retail AVEDA™ product with each visit.
The Black Chandelier consumer base has a vary large age range. Female shoppers vary in age from 15 to 65, and while their income ranges widely among this spread, the average is $37,000. This typical consumer is fashion conscious and follows current trends; they also subscribe to or otherwise read several fashion oriented women's magazines. The expanding men's division has garnered a large fan base in ages ranging from 15 to 35. These consumers read weekly entertainment guides and local underground publications and fanzines.
LEADERSHIP
Richard D. Surber, Executive and Financial Officer
Mr. Surber is a member of the California bar. He practices law on a limited basis specializing in complex corporate and securities law matters. He graduated from the University of Utah with a Bachelor of Science degree in Finance and then with a Juris Doctor with an emphasis in corporate law, including securities, taxation and bankruptcy.
He has served as an officer and director on over a dozen micro cap companies over the last decade. In addition, he has effected many complex legal transactions that have assisted many promising private companies in obtaining financing by bringing such companies public through reverse mergers and spin off transactions.
Mr. Surber is currently a driving force in the development of Gold Fusion Laboratories, Inc. dba Black Chandelier and Landis LLC (subsidiaries of Nexia). For more information on the companies that Mr. Surber owns and operates please visit www.nexiaholdings.com, www.blackchandelier.com and www.landissalon.com.
