Enzyme Environmental Solutions Inc (EESO)

[Tony Jeletonev]

Thanks Trops, that's the part I like about this text:


Customer interest in enzymes, another renewable cleaning ingredient, has surged over the past two years, if Novozymes' results are any guide. Although detergents are the Danish firm's biggest market, for much of this decade, the market wasn't growing very fast. Then, in 2007, detergent enzyme sales shot up 10%. Last year, sales were on track for 14% growth—impressive for the detergent industry, which typically expands by only 1 or 2% per year.

"Novozymes has always believed in detergents," says Lund, the marketing director, "but only in the past two years has it paid off." He attributes the growth mostly to customers who turned to enzymes as a safe harbor when prices for conventional ingredients started becoming highly volatile.