Reminder - Neomedia demonstration is scheduled tomorrow at Mobile World Congress
MAD-300 Mobile Advertising - Moving to the Strategic Level
Jesse Goranson, Nielsen Mobile; Patrick Parodi, Amobee; Paul Goode, ComScore, Inc; Paran Johar, JumpTap; Jim Cook, MobiAD News; Cenk Serdar, Turkcell; Timo Ahopelto, Blyk; Ignacio Ortega de Pablo, BBVA; Valerie Itey, UM Digital; Michael Smith, COI Interactive; Marc Mielau, BMW; Peter Sells, BBH; Dan Rosen, AKQA; Todd Tran, Joule; Iain McCready, NeoMedia Technologies; Thor Johnson, GyPSii; Colm Healy, Qualcomm
Thursday 19-Feb-09
12:00 - 16:00 Hall 5 - Level 0 - Aud. 3
MAD-300
Title: Mobile Advertising - Moving to the Strategic Level
Description: Mobile advertising spend has mainly been tactical so far, with brands testing the water but wary of firm commitment. 2009 looks to be the year where spend becomes strategic. This innovative session will examine the hurdles the industry faces regarding privacy and
permission, metrics and measurement and integrating new technologies into the mobile portfolio. Views from operators, agencies, publishers and brands will give attendees an unrivalled insight into the mobile advertising industry today.
Session Lineup: Moderator: Patrick Parodi, CMO, Amobee
Expert keynote: Mobile Advertising - An operator's vision for the future
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Joint presentation: Making the link between consumer attitudes and activities - the science of measurement
- Jesse Goranson, SVP Mobile Media, Nielsen
- Paul Goode, Senior Vice President, Joint Industry & Census Solutions, Comscore
Panel Moderator: Paran Johar, CMO,Jumptap
Panel: Brand discussion - crossing the chasm to strategic spend
- Cenk Serdar, Chief VAS Management Officer, Turkcell
- Timo Ahopelto, Head Business Strategy and Advertising Solutions, Blyk
- Ignacio Ortega de Pablo, Internet & Mobile Channel Director, Business Development & Innovation, BBVA
- Valerie Itey, Mobile Marketing Director, UM Digital
Panel Moderator: Jim Cook, Editor MobiAD News
Panel: What does a successful mobile campaign look like?
- Marc Mielau, Innovation Manager - Mobile Marketing, BMW
- Peter Sells, Head Mobile Development, BHH
- Dan Rosen, Head, Mobile, AKQA
Moderator: Patrick Parodi, CMO, Amobee
Panel: The new enablers
- Iain McCready, CEO, Neomedia
- Thor Johnson, SVP Media Markets, Gypsii
- Colm Healy, VP and GM of Xiam Technologies, Qualcomm
- Ross Fielding, Executive Director, Telstra
- Chris Wade, Exec Chairman, Mobile Acuity
Networking and demo session
Networking and Demonstration Session include;
- Amobee
- Neomedia
- Mobile Acuity
- Gypsii
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