NEWS! NeoMedia's Barcode Lookup Patent Approved
Feb. 18, 2009
Business Editors
ATLANTA--(BUSINESS WIRE)--Feb. 18, 2009--NeoMedia Technologies, Inc. (OTC BB:
NEOM), the global leader in camera-initiated transactions for mobile devices,
announced today that the United States Patent and Trademark Office (PTO) has
ruled in favor of NeoMedia in the reexamination of its U.S. Patent No.
6,199,048, System And Method For Automatic Access Of A Remote Computer Over A
Network. All ninety-five claims of this Barcode Lookup Patent have been
confirmed as being patentable by the PTO.
The PTO's re-validation of this patent provides tremendous opportunities for
companies in the mobile advertising space, allowing them to unify and quickly
move forward to implement new applications and services.
"This is excellent news for NeoMedia as it allows us to move forward with
our vision to create strong partnerships and synergies to align all companies
for the next growth phase," said Iain McCready, chief executive officer of
NeoMedia Technologies, Inc. "We are committed to building a fully involved and
collaborative ecosystem of agencies, mobile operators, and vendors who
recognize the potential of mobile barcode advertising."
"We are pleased that this patent has withstood the intense scrutiny of the
PTO's re-examination process, in which numerous additional prior art references
were considered in detail by the PTO Examiners before confirming all
ninety-five claims as being patentable", said Tony Barkume of Barkume &
Associates, P.C., patent counsel for NeoMedia. "The approval indicated by the
PTO in its Notice of Intent to Issue a Re-examination Certificate has confirmed
the strength and validity of the '048 patent in the face of such a heightened
challenge."
In keeping with its vision and commitment to developing an interoperable
global ecosystem, NeoMedia is licensing its technology to foster innovation in
the creation of exciting new mobile barcode applications and services for the
advertising industry.
NeoMedia embraces the development of open standards for 1D and 2D barcode
technologies, and provides a global infrastructure to resolve these barcodes
across multiple carriers. The company's ecosystem ensures that all parties
involved in the transaction are accurately compensated by pre-defined business
rules. Through NeoMedia's complete solution, media & advertising companies,
consumers, businesses, mobile operators and OEMs can harness wireless networks
to perform commerce more easily and securely, and ensure monetization can occur
reliably and accurately.
About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile
barcode scanning solutions. Our technology allows mobile devices with cameras
to read 1D and 2D barcodes and provide "one click" access to mobile content.
Combining this technology with advanced analytics and reporting capabilities
revolutionizes the way advertisers market to mobile consumers. NeoMedia
provides the infrastructure to make 2D camera barcode scanning and its
associated commerce easy, universal, and reliable - worldwide.
The company's mobile phone technology, NeoReader, reads and transmits data
from 1D, and 2D barcodes to its intended destination. Our Code Management and
Code Clearinghouse platforms create, connect, record, and transmit the
transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages
(SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the
industrial and carrier-grade infrastructure to enable reliable, scalable, and
billable commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA.
It currently has 30 active patents spanning 13 countries, with 29 additional
patents pending.
This press release contains forward-looking statements within the meaning of
section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. With the exception of historical information contained
herein, the matters discussed in this press release involve risk and
uncertainties. Actual results could differ materially from those expressed in
any forward-looking statement.
CONTACT: Interprose PR
Melissa Power, + 1-401-454-1314
melissa.power (at) interprosepr.com
(TS:NEOM;)
