TWOMIL
If the ultimate objective is lower operational initial and costs, then what is cheaper then NO IFE system (Southwest)? Again, the purpose of an IFE system, or any perk above the basic necessities of flying are not needed, unless the company wants to or feels the need to enhance the consumers experience or add perceived value. This is done so consumers will enjoy the flight, and hopefully use the same airline again. Also to recommend the airline to others. While any revenue stream is welcome (rentals), I do not believe that is a major factor in an airlines decision whether to install IFE. Putting and keeping people in seats is what it is all about.
All the benefits of an IFE system can only be realized IF the airline chooses to use an IFE system. Some companies like Southwest have chosen to date, not to install a IFE system and have been very successful without it.
When companies do decide to use a IFE system, then of course the many benefits and advantages of the digEplayer over other systems comes into play, as you stated in your post.
The bottom line IMO is how can the airlines put and keep the most people in the seats of their aircraft. If they decide to use IFE as part of that, then the digEplayer has to be a serious contender to fill that need.
