NeoMedia Technologies, Inc (NEOM)

[JPetroInc]

GSMA Mobile World Congress 02/16-02/19

Panel: The New Enablers - Iain McCready, CEO, Neomedia

Networking and Demonstration Session include: Neomedia

http://www28.cplan.com/cc215/session_details.jsp?isid=304044&ilocation_id=215-1&ilanguage=english

Session/Event Details ID#: MAD-300

Title: Mobile Advertising - Moving to the Strategic Level
Description: Mobile advertising spend has mainly been tactical so far, with brands testing the water but wary of firm commitment. 2009 looks to be the year where spend becomes strategic. This innovative session will examine the hurdles the industry faces regarding privacy and
permission, metrics and measurement and integrating new technologies into the mobile portfolio. Views from operators, agencies, publishers and brands will give attendees an unrivalled insight into the mobile advertising industry today.

Session Lineup: Moderator: Patrick Parodi, CMO, Amobee

Expert keynote: Mobile Advertising - An operator's vision for the future

Joint presentation: Making the link between consumer attitudes and activities - the science of measurement

- Jesse Goranson, SVP Mobile Media, Nielsen
- Paul Goode, Senior Vice President, Joint Industry & Census Solutions, Comscore

Panel Moderator: Paran Johar, CMO, Jumptap

Panel: Brand discussion - crossing the chasm to strategic spend

- Cenk Serdar, Chief VAS Management Officer, Turkcell
- Timo Ahopelto, Head Business Strategy and Advertising Solutions, Blyk
- Antonio de la Rosa Breva, Consume & Online Marketing, Microsoft
- Valerie Itey, Mobile Marketing Director, UM Digital

Panel Moderator: Jim Cook, Editor MobiAD News

Panel: What does a successful mobile campaign look like?
- Marc Mielau, Innovation Manager - Mobile Marketing, BMW
- Peter Sells, Head Mobile Development, BHH
- Dan Rosen, Head, Mobile, AKQA

Moderator: Patrick Parodi, CMO, Amobee

Panel: The new enablers
- Iain McCready, CEO, Neomedia
- Thor Johnson, SVP Media Markets, Gypsii
- Colm Healy, VP and GM of Xiam Technologies, Qualcomm
- Ross Fielding, Executive Director, Telstra
- Chris Wade, Exec Chairman, Mobile Acuity

Networking and Demonstration Session include;

- Amobee
- Neomedia
- Mobile Acuity
- Gypsii

Event Category: Mobile Advertising - Moving to the Strategic Level

Session Type: Conference Session

Keyword: Advertising; Branding; Measurement and Metrics

Duration: 4 hours

Speaker(s): Timo Ahopelto, Blyk; Jon Carney, Marvellous; Jim Cook, MobiAD News; James Davies, News International; Ross Fielding, Telstra; Paul Goode, ComScore, Inc; Jesse Goranson, Nielsen Mobile; Colm Healy, Qualcomm; Jeff Herrman, Nielsen; Valerie Itey, UM Digital; Paran Johar, JumpTap; Thor Johnson, GyPSii; Iain McCready, NeoMedia Technologies; Marc Mielau, BMW; Patrick Parodi, Amobee; Dan Rosen, AKQA; Peter Sells, BBH