Boulder, CO, May 13, 2002 - Action Marketing Group, an integrated marketing agency based in Boulder, CO, was named Agency of Record for Evolution Technologies, Inc. to launch the company's line of portable digital audio players and establish the brand through an aggressive marketing campaign. With an estimated value of $5 million, the media and marketing budget will include print and television but also focus on unconventional grassroots tactics to reach the target consumer.
"To assert our position in the digital music industry, we needed an agency that could create significant buzz in a highly competitive market," said Brad Deifer, president of Evolution Technologies, Inc. "We selected Action Marketing Group because they work with high-profile brands and know how to command the attention of consumers and get them to interact with products in unexpected, yet highly memorable ways."
The campaign will target the teen market and music enthusiasts through advertising, consumer electronics retail and merchandising programs, event sponsorships, public relations and guerrilla marketing tactics. The first products to hit retail in June with Action Marketing Group's creative imprint will be Evolution and MTV's line of MP3 players, followed in July by the MTV500, which features DataPlay's optical media, a cutting-edge digital technology. All of the products will be available at major consumer electronic retailers and on-line.
"The campaign will emphasize Evolution's unique positioning and superior technology," comments Rob Schuham, president of Action Marketing Group. "The digital music industry is still developing, allowing a player like Evolution to become an instant market leader. Our collective abilities to move quickly and leverage underground and urban marketing will allow us to do things that large consumer electronic companies simply can't do."
"Our final decision to go with Action Marketing Group rested in the fact that we're all a bunch of music freaks. Both of our organizations are grounded in the love of music and the desire to find new ways to reach people with it." Deifer concludes.
Action Marketing Group provides promotions, presence marketing, media, advertising, event management and interactive services for such clients as American Express, AT&T Broadband, Heineken, Nike, Seagate Technology and Walnut Acres Organic Foods & Beverages.
Action Marketing Group (www.action-marketing-group.com) is an independently owned, privately held agency headquartered in Boulder, CO with affiliate offices in Los Angeles, Vancouver, B.C., London and Melbourne. Strategic business partners include Warren Miller Films and Warren Miller Entertainment as well as a national network of metro-based coordinators.
Founded in 2000 by Brad Deifer after he discovered the first wireless MP3 player, Evolution Technologies (www.nowevolution.com) currently distributes products throughout Asia, Europe and North America. With MP3 becoming the de facto choice for music listeners, Evolution is committed to provide digital audio and radio communication products to music fans everywhere.
Contact:
Lisa Martin
Action Marketing Group
(303) 998-7220
