Burned Media Ltd (BUNM)

[Pass the Salt]

One other effect of the emailer is raising a general awareness to the hypster name. It may take several exposures for people to take the time to check out site/join etc. so it's not a wasted effort whether we see a large growth 'bump' or not.

When someone who opened email but didn't join sees hypster.com somewhere else on the Web in the future they will recognize the brand rather than not having an exposure. It ought to increase the probability of them joining up in the future due to increased familiarity.

Many studies have shown that people need 3-7 marketing exposures before they consider buying an item or joining a service.

Tens of thousands, hundreds of thousands or perhaps millions have now received exposure to hypster.com due to your campaign.