The value of this little company's product array far exceeds the attractiveness of the lawsuit which they have going on against Toyota.
When millions of middle class families are struggling to save a dollar every month, and a company comes along with products which enable them to have a savings, their financial security is boosted.
The same goes for businesses....
It's all about a realized savings now, otherwise it's "natural selection" for businesses. Meaning: You produce a good product, for a low cost, that provides a savings, or else you go out of business!
