Advanced Micro Devices Inc (AMD)

[upc]

That's the problem with having one brand and one rating system going up against a competitor with two brands and two rating systems. I say two, because clockspeed meant two very different things depending on whether it was a Celeron or a P4, although there was an issue, because many consumers did not realize it amounted to two systems. But with Intel's new model number system, they have fixed that issue for themselves (celeron cannibalizing P4) and AMD (celeronization of XP), if only AMD will take the one additional step that they are in fact doing. For no one will confuse a 320 with a 520, so AMD should label Semprons to reflect performance versus the 300 series, whether by giving an appropriate PR that reflects equivalent 300-series part clockspeed or preferably completely copying the Intel naming scheme.

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