Raphael Pharmaceutical Inc (RAPH)

[goforthebet]

cell phone ads for Food and beverage

Why can’t every can of Coke and Pepsi have a short code with the keyword FEEDBACK? Why can’t every pack promote a mobile game or promotion? Why can’t Coca-Cola actively promote its MyCokeRewards mobile effort on its packages?

It’s the same argument as the consumer packaged goods segment: Food and beverage marketers need to engage with their end-customers to engender lasting loyalty with the brand, not the retailer selling it.

and more YoGen charger needed :)...........