Wednesday, February 04, 2009 11:16:40 AM
Eric never said or implied that there would be an NA announcement 'before' the NASCAR ad but that they were emerging and developing. It was this board that took the ball and implied and assumed that there would have to be an announcement with the ad forthcoming.
Actually, we don't want an NA announced before the ad but after the ad. Why announce an NA to people who don't know you exist except for some interested stock flippers? Rather, announce to 75,000,000 people that you exist, and have an interactive web site to show people where you can, with a little effort, purchase the product at small stores or online and then as you complete agreements with NA's you announce them with PR's and website info that it can now be purchased at NA's with 75,000,000 who now know you exist with a great product(s).
Eric's plan is actually brilliant and will work efficiently. If an NA announcement comes before or at the time of the NASCAR ad, I will be surprised, stand corrected, but just as happy as any of you will be! But I just don't think so because our CEO never said or implied that other than this board and we should be supportive of his timetable and overall plan. I am long and strong on WNBD - Go WNBD and GLTA!
For info only, I will repost my first post on this topic:
following is Post #59361
I agree but I don't even know now if there is an actual NA on board. We are all "assuming" there is one but the website is to announce emerging NA's and geared to the NASCAR fan to give info on these. Read the NASCAR PR; no where does it say there is a NA in hand but 'accomodate emerging;, 'incresingly interested' and 'under development'.
Winning Colours will become available at an increasing number of U.S. locations during 2009, including its first banner(s) of "National Account" stature on a basis presently under development.
The mechanism of national print advertising combined with new interactive elements of the Winning Brands website that will be geared to the NASCAR fan by publication date and will give Winning Brands unprecedented reach and flexibility to communicate the latest developments to consumers.
When a retailer is known by most people in the country by one name, we consider that a 'National Account.' Such accounts are increasingly interested in Winning Colours Stain Remover for its merits because they understand that their customers will want to find leading products in their stores.
By creating this web-based interactive platform for the launch which combines a national publication with a modified website that will be relevant to NASCAR fans we can accommodate emerging national account partnerships in a manner that suits their situations while still respecting our determination to get going with the launch of Winning Colours Stain Remover in a big way.
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