Burned Media Ltd (BUNM)

[Pass the Salt]

I'm wondering if it would be more-effective if you're going to keep LOVE if you personalize it: I LOVE HYPSTER! etc. since that which follows after is a personal recommendation.

Also I would recommend a maximum amount of conciseness. I believe that less is more and most studies find that attention spans of most audiences are getting shorter. 1 concise paragraph or 2 is going to be more-effective than 3. Hypster.com is a simple service to join, to use etc. ought to be exemplified by the invite.

Once we hook them then we need to quickly direct them to hypster.com and perhaps even tell them to hit 'join hypster' and 2-5 minutes later etc. you've joined!

I might recommend several placements of hypster.com link in the email because this type of marketing relies on a bit of brain-washing. Keeping the hypster name in front of a prospect who has previously had no exposure is a key element to getting them hooked-in.

There might be an exponential increase of getting them to join if they're invited multiple times to do so. Most sales techniques emphasize that it may sometime take 5-10 exposures or invites for someone to finally act on a call to action. I am looking forward to the success of this initiative. Thanks for your work!! I have a very good feeling about this effort--especially as we approach the coveted 1,000,000 milestone.