Tuesday, January 27, 2009 10:15:09 AM
This is very different from the pricing for preventative use, which would be oral, and given pre-surgery. That would have to be priced low enough that it could be included in the anesthesiology fee bundle third party payors would accept, perhaps increased slightly. There volume would be the key.
In any event, my estimate of $700-800 million is lower than Cortex's market research consultant came up with, which was slightly over a billion dollars annually. I do not know what their unit cost estimates were.
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