Monday, January 26, 2009 7:14:22 PM
New space-saving box gives consumers a glimpse at the possible future for the cereal aisle
BATTLE CREEK, Mich., Jan. 26 /PRNewswire-FirstCall/ -- Kellogg Company is beginning a six-month test of a more consumer-friendly, space-saving box for its cereal brands beginning today in Detroit that could potentially redefine the cereal aisle. Kellogg Company is testing these new boxes with participating retailers in Detroit to gain valuable consumer and retailer insights that could inform a potential U.S. rollout.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090126/DE63556 )
To better meet the needs of consumers and retail partners, the company is testing a new, space-saving box that offers the same amount of the foods people love with less packaging. By optimizing the box configuration, Kellogg Company is able to reduce the package size without decreasing the amount of food. This test marks the most significant innovation in cereal boxes since the 1950's.
"Kellogg Company is proud of our 100-plus year commitment to innovative thinking and consumer relevancy," said Kim Miller, vice president, Morning Foods Marketing, Kellogg Company. "The test of this new space-saving packaging is part of our ongoing commitment to identify solutions that help us meet the needs of our retail partners and consumers."
The test will occur over a six-month period with participating retailers in Detroit.
"Metrics for evaluating success of the test include consumer acceptance, retailer feedback and expected internal efficiencies," added Miller.
The new packaging is designed to better meet consumers' desire for more space in their pantries. In addition to helping consumers save space at home, the new boxes being tested also could aid retailers in providing more varieties of products for consumers.
"The new test boxes will contain the same amount of the food people love and will fit more easily into consumers' pantries," Miller said. "The new compact packaging also allows for more efficient use of retailer space and enables retailers to offer a wider variety of products."
Not only is the new packaging expected to help consumers save space in their pantries and help retailers make efficient use of shelf space, but it could also help protect and preserve natural resources by using an average of eight percent less packaging material per cereal box.
About Kellogg Company
With 2007 sales of nearly $12 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company Web site at http://www.kelloggcompany.com/. For information on Kellogg Company's commitment to nutrition, visit http://www.kelloggnutrition.com/.
http://www.newscom.com/cgi-bin/prnh/20090126/DE63556
DATASOURCE: Kellogg Company
CONTACT: Susanne Norwitz, Kellogg Company, +1-269-961-3799,
or Allison Costello, +1-412-456-3741,
Web Site: http://www.kelloggcompany.com/
http://www.kelloggnutrition.com/
Recent K News
- RXBAR AND MATT JAMES SERVE UP YOUR DOSE OF NO B.S. MOTIVATION WITH AR-SCANNABLE PACKAGING • PR Newswire (US) • 09/17/2024 01:00:00 PM
- Form DEFA14A - Additional definitive proxy soliciting materials and Rule 14(a)(12) material • Edgar (US Regulatory) • 09/16/2024 09:00:58 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/16/2024 08:59:46 PM
- Form DEFA14A - Additional definitive proxy soliciting materials and Rule 14(a)(12) material • Edgar (US Regulatory) • 09/12/2024 08:35:49 PM
- Form PREM14A - Preliminary proxy statements relating to merger or acquisition • Edgar (US Regulatory) • 09/11/2024 09:12:41 PM
- Kellanova's Cheez-It® Brand Arrives in the UK & Ireland to Delight European Tastebuds • PR Newswire (US) • 09/10/2024 02:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/09/2024 10:45:44 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/09/2024 10:07:12 PM
- Form DEFA14A - Additional definitive proxy soliciting materials and Rule 14(a)(12) material • Edgar (US Regulatory) • 09/09/2024 09:00:59 PM
- Moe's Southwest Grill® and Cheez-It® Bring on the Cheesy Crunch • PR Newswire (US) • 09/03/2024 12:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/28/2024 08:32:35 PM
- Form DEFA14A - Additional definitive proxy soliciting materials and Rule 14(a)(12) material • Edgar (US Regulatory) • 08/26/2024 09:18:57 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 09:54:59 PM
- Form SC 13D - General Statement of Acquisition of Beneficial Ownership • Edgar (US Regulatory) • 08/20/2024 08:15:56 PM
- Form SC 13D - General Statement of Acquisition of Beneficial Ownership • Edgar (US Regulatory) • 08/19/2024 09:17:35 PM
- Form DEFA14A - Additional definitive proxy soliciting materials and Rule 14(a)(12) material • Edgar (US Regulatory) • 08/19/2024 09:04:56 PM
- Form DEFA14A - Additional definitive proxy soliciting materials and Rule 14(a)(12) material • Edgar (US Regulatory) • 08/15/2024 09:13:54 PM
- NOTHING BUNDT CAKES® AND POP-TARTS® TEAM UP FOR 'CRAZY GOOD' CAKE FLAVOR • PR Newswire (US) • 08/15/2024 12:04:00 PM
- Google Mandated to Modify Play Store, Apple Innovates, Victoria’s Secret Hires CEO, Mars Buys Kellanova • IH Market News • 08/15/2024 10:05:46 AM
- Google Forced to Modify Play Store, Apple Innovates, Victoria’s Secret Hires CEO, Mars Buys Kellanova • IH Market News • 08/15/2024 10:05:46 AM
- Form DEFA14A - Additional definitive proxy soliciting materials and Rule 14(a)(12) material • Edgar (US Regulatory) • 08/14/2024 09:11:59 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/14/2024 09:05:38 PM
- Form DEFA14A - Additional definitive proxy soliciting materials and Rule 14(a)(12) material • Edgar (US Regulatory) • 08/14/2024 08:39:27 PM
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 08/14/2024 08:20:28 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/14/2024 08:18:07 PM
FEATURED Element79 Gold Corp. Appoints Kevin Arias as Advisor to the Board of Directors, Strengthening Strategic Leadership • Sep 18, 2024 10:29 AM
HealthLynked Launches Virtual Urgent Care Through Partnership with Lyric Health. • HLYK • Sep 19, 2024 8:00 AM
Mawson Finland Limited Further Expands the Known Mineralized Zones at Rajapalot: Palokas step-out drills 7 metres @ 9.1 g/t gold & 706 ppm cobalt • MFL • Sep 17, 2024 9:02 AM
PickleJar Announces Integration With OptCulture to Deliver Holistic Fan Experiences at Venue Point of Sale • PKLE • Sep 17, 2024 8:00 AM
North Bay Resources Announces Mt. Vernon Gold Mine Bulk Sample, Sierra County, California • NBRI • Sep 11, 2024 9:15 AM
One World Products Issues Shareholder Update Letter • OWPC • Sep 11, 2024 7:27 AM