To our valued Shareholders:
Jan 26, 2009
My name is Guy Ofir, CEO of Easy Energy, Inc. I want to take this opportunity to thank you for your investment in Easy Energy and update you with regard to the exciting progress we are making toward the realization of our goal to make our company a profitable success and an industry leader with the accompanying benefit of increased shareholder value.
We believe we are in the right place at the right time with a line of products that are uniquely suited to fulfill the needs of a grossly underserved segment of the marketplace. At a time when the words "green energy" are on everyone's lips, we are introducing a suite of products that are environmentally friendly in the extreme, completely non-polluting in their operation and designed for durability and long operational life. There is a great demand today in the marketplace for compact, user-friendly manpowered chargers for portable electronics devices to ensure their operation in circumstances in which conventional power sources are not accessible. We are ready to meet that demand with a line of manpowered chargers that will lead the industry in ergonomics, economy and power output relative to input effort.
Briefly, our product line includes two models of the YoGen®, a slim pocket sized charger, operated by a convenient pull cord, for use with cell phones and like sized devices; the YoGen MaxTM, a larger yet compact fold-up foot driven charger with power sufficient for laptop computers; and the recently prototyped YoGen BatTM, designed to replace a conventional cell phone battery with a combination battery and pull cord powered micro-generator, which eliminates the need for a stand alone charger.
The company's progress in recent months has been nothing short of exciting. We have advanced with the development of the YoGen® to the point where we will be initiating mass production. The first pilot run of 100 units is scheduled for March 11, 2009, with the start-up of full mass production scheduled for April 9, 2009. We have finalized the design of the YoGen MaxTM and will soon be initiating the process to prepare that product for mass production, all the while, additionally continuing to work aggressively to finalize the design of the YoGen BatTM.
The company is moving forward swiftly in the areas of marketing and sales as well. In 2008, we executed an agreement with Al-Sadeef Trading Company in Jordan to handle distribution of our products in the Middle East, in which they have agreed to purchase 300,000 ($3,000,000) YoGen®s per year. We are currently in negotiations with substantial distribution firms for other territories and are confident that several additional agreements will be finalized in the very near future.
Looking further ahead, we will be executing a marketing plan that will include efforts in the United States and Canada. The market opportunities for our product are enormous, both in developed and relatively undeveloped regions of the world, and, be assured, we intend to leave no stone unturned in our efforts to take advantage of them.
I have good reason to believe, with the reasonable success of our in-progress marketing discussions, that Easy Energy's revenues for 2009 could reach $10,000,000 with resulting earnings of $3,000,000 or better.
2009 promises to be a banner year for Easy Energy, marked by very substantial progress toward fulfilling the goals I mentioned in the foregoing. If you have not viewed our website, I encourage you to inform yourself by doing that and also by viewing our SEC filings. We expect to be making progress reports on a regular basis in the near future, so please be alert for upcoming news releases, links to which, you will find posted on our website.
On behalf of the management and all employees of Easy Energy, I wish to express appreciation for your interest and investment in our company and look forward to being able to communicate more successes to you as we proceed into what will be an event-filled year ahead.
Safe Harbor Statement
This press release contains certain forward-looking statements. Forward-looking statements may include our statements regarding our goals, beliefs, strategies, objectives, plans, including product and service developments, future financial conditions, results or projections or current expectations. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to be materially different from those contemplated by the forward-looking statements. Further information on potential factors that could affect our business is described under the heading "Risks Related to Our Business" in Part I, Item 1, "Description of Business" of our Annual Report on Form 10-KSB for the fiscal year ended December 31, 2007 and in our registration statement on Form S-1 no 333-150468, which was declared effective on October 31, 2008. Except as otherwise required by law, Easy Energy, Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Respectfully yours,
Guy Ofir, CEO
Easy Energy, Inc.
AI
