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Sunday, January 25, 2009 7:05:30 PM
The Labatt brewery is in London, ON, or you will read Toronto. The deal everywhere in print, including the DOJ documents says "rights to brew, distribute, etc., etc, etc"
It is a perpetual license, which means forever. Labatt will brew and be paid for brewing for the first three years if the acquiring company does not have a brewery. Then, they will have to secure a brewery at the end of three years, at which point the formulation will be turned over to the new brewery.
Here, knock yourself out:
http://www.usdoj.gov/atr/cases/f239400/239446.pdf
http://www.usdoj.gov/atr/cases/f239400/239446.htm
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November 14, 2008 1:35 PM EST
InBev has reached an agreement with the U.S. Department of Justice ("DOJ") that permits the completion of its proposed acquisition of Anheuser-Busch Companies. Inc. (NYSE: BUD).
Under the terms of the consent final judgment filed today in U.S. District Court for the District of Columbia, the following three actions will occur:
First, Labatt Brewing Company Limited ("LBCL"), a partially owned, indirect subsidiary of InBev headquartered in Toronto, Canada, will grant to an independent third party a perpetual exclusive license
(i) to market, distribute and sell Labatt branded beer (primarily Labatt Blue and Labatt Blue Light) for consumption in the U.S., (ii) to brew such Labatt branded beer in the U.S. or Canada solely for sale for
consumption in the U.S., and (iii) to use the relevant trademarks and intellectual property to do so.
Second, InBev will sell to the licensee the assets or stock of InBev USA LLC d/b/a/ Labatt USA, an InBev subsidiary, headquartered in Buffalo, New York, whose staff currently handles the importing, marketing and sale of Labatt branded beer to wholesalers in the United States.
Third, LBCL will brew and supply the Labatt branded beer for the licensee for an interim period of no more than three years.
These actions will be implemented following completion of InBev's acquisition of Anheuser-Busch.
Approximately 1.7 million hectoliters of Labatt branded beer were sold in the United States in 2007. The impact on earnings of the actions to be implemented is not material to InBev's overall business.
This consent final judgment does not affect Kokanee, Brahma or any other brands brewed by LBCL, AmBev or InBev and distributed in the United States, other than the Labatt branded beer. It also does not affect the brewing, marketing, distribution or sale of Labatt branded beer in Canada or anywhere else outside the United States.[SM]
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