Eternal Image Inc (fka ETNLQ)

[Penman81]

Expensive is always relative to the person buying. Keep in mind, however, the average cost of caskets purchased in the U.S. is just over $2,000. We are talking officially licensed MLB products here. For $2,000 more you get that. As others have mentioned on this board as well, funeral costs are typically picked up by insurance anyway. Not too big of a deal. As for urns, they range in price from $100-thousands. It all depends on what you want. I believe we are incredibly well priced, especially given our niche market and the demand we will have for these products. Not only that, but as a few investors here who attended the NFDA this year have noted, the quality and craftsmanship of these products is second to none. All things to consider when buying something like this. Just my $.02