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Thursday, 01/22/2009 9:41:03 AM

Thursday, January 22, 2009 9:41:03 AM

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Easy Energy Announces Completion of the Final Design of Its YoGen Max(TM), a Compact Foldable Laptop Charger
Jan 22, 2009 9:30:00 AM


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View Additional ProfilesLAS VEGAS, NV -- (MARKET WIRE) -- 01/22/09 -- Easy Energy, Inc. (OTCBB: ESYE), the sole owner of the YoGen® product suite, a line of highly innovative, compact, ergonomically efficient manpowered generators, designed for use recharging portable electronic devices ranging in size from cell phones to laptop computers, is pleased to announced that it has completed the finalization of the design of its YoGen Max(TM), a compact foldable manpowered charger for laptop computers and other like-sized devices.

The YoGen Max(TM) will enable Easy Energy to service the extremely large and growing market for chargers capable of handling portable electronic devices of 50-60 W, i.e. primarily laptop and notebook computers. The YoGen Max(TM) is designed to be conveniently foot operated. The user will be able to produce sufficient power to operate their laptop and charge its battery in an uninterrupted fashion, without detracting from their ability to simultaneously work on their computer, by pressing down on a springy, suspended, self-returning pedal. The design of the pedal mechanism and efficiency of the generator allow for long-term operation at the required wattage without significant user fatigue.

When not in use, the YoGen Max(TM) folds up into a compact book-sized package. The breakthrough level of performance characteristic of the YoGen® line of manpowered chargers, which has made them a viable economical source of green alternative energy, is enabled by dramatically innovative advances in several aspects of both the device's mechanism which converts linear motion into rotary motion and the uniquely efficient alternator and electronic controller.

"We are very pleased to have completed the final design of the YoGen Max(TM) in such a timely fashion," commented Guy Ofir, CEO of Easy Energy, Inc. "The finished device has met or exceeded our highest expectations in operational testing and its attractive appearance and compactness are great complements to its leading edge performance and durability. We believe that the 'Max(TM)' will be an unmitigated success in the marketplace and are now engaged in the process to bring it into production with all possible speed. We expect to be able to announce substantial progress toward that goal in the near future."

About Easy Energy:

Easy Energy, Inc. (OTCBB: ESYE) is the sole owner of the YoGen® product suite of compact man-powered generators, which are designed to provide an innovative and effective solution to the currently underserved need of the almost limitless users of portable electronics devices for a power source that will ensure those devices' ability to operate in circumstances in which conventional recharging sources are unavailable. Included in the product line are the basic YoGen®, a slim, pocket-sized charger for small devices such as cell phones, GPS, iPODs, etc., which is operated by a convenient pull-cord; the YoGen Max(TM), a compact, fold-up foot-driven charger for laptop computer sized devices which also includes its own battery pack; and the most recently prototyped YoGen Bat(TM), which will replace a conventional cell phone battery and provide pull-cord charging capability without the need for a stand-alone charger. The company is headquartered in Las Vegas, Nevada with offices in Naariya, Israel. For more information on our company and innovative YoGen® product suite, please visit our corporate website at: http://www.easy-energy.biz.

Safe Harbor Statement

This press release contains certain forward-looking statements. Forward-looking statements may include our statements regarding our goals, beliefs, strategies, objectives, plans, including product and service developments, future financial conditions, results or projections or current expectations. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to be materially different from those contemplated by the forward-looking statements. Further information on potential factors that could affect our business is described under the heading "Risks Related to Our Business" in Part I, Item 1, "Description of Business" of our Annual Report on Form 10-KSB for the fiscal year ended December 31, 2007 and in our registration statement on Form S-1 no 333-150468, which was declared effective on October 31, 2008. Except as otherwise required by law, Easy Energy, Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

CONTACT:
Evian IR
1-877-331-8777
svd@easy-energy.biz


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