Ariel Way, Inc. (fka AWYI)

[lilchoker]

AWYI DD PAGE----AWYI DD PAGE----AWYI DD PAGE----AWYI DD PAGE----AWYI DD PAGE----AWYI DD PAGE----AWYI DD PAGE----AWYI DD PAGE


Arne Dunhem’s (Ariel Way president and CEO) vision is to become a multiservice multimedia company. His major plan includes the build-out of a nationwide Digital Signage Network (platform for companies to promote and advertise products and services while providing valuable information to targeted audiences as they shop, work and play in malls, stores and other strategic locations). To achieve his plan, Arne is attempting to build a one-stop-shop company for Digital Signage Advertising.

AWYI is in the process of acquiring:

•Syrei – A Swedish telecommunications company. Syrei will act as AWYI’s central hub to advance Arne’s digital signage network in Europe and Asia.

•Limetruck and LimeMedia – A Dallas, TX based company specializing in providing mobile advertising solutions to its clients and provides its services in approximately 40 locations nationwide. Ariel Way, Inc., through a newly formed wholly-owned subsidiary, Lime Truck Acquisition Corporation (“LTAC”, closed on the acquisition of both LimeTruck and LimeMedia, LLC. LTAC has been renamed LimeTruck (which is inclusive of the former LimeTruck and LimeMedia LLC organizations). An advertising agency function within the former LimeMedia, LLC organization was removed prior to the acquistion and formed into a new company called Lime Media Group, Inc. There is an advertising agreement between LimeTruck (now owned by AWYI) and Lime Media Group, Inc. such that the advertising agency of Lime Media Group has an exclusive obligation to first come to LimeTruck for any mobile advertising before they can go to any other mobile advertising company. In addition, contracts with new clients will also be with AWYI's LimeTruck, Inc. in addition to Lime Media Group.

•Mason Media Networks – A Washington, D.C. based turnkey digital signage company that specializes in providing digital signage solutions.

•A 10% stake in Facetime – A full-service new media agency that specializes in advertising, marketing and public relations campaigns VIA THE INTERNET, broadcast, print and other mediums.

AWYI also has MOU’s with:

•Mason Media Group – a Washington, D.C. based holding company that develop, produce, and provide technical services to the broadcast, cable, and film industry with a primary focus on Sports and Entertainment. MMG is also a provider of focused advertising, marketing, entertainment, and audiovisual content capitalizing on the New Media Revolution.
•Noventri – A Maryland based "one-stop- shop" company for digital signage turnkey solutions, which include consultation, technology, software, content creation and management.

So in summary, if AWYI’s plan succeeds, Arne will have the capability to provide and sell advertising space to companies at locations such as:

•Brick and Mortar Locations (malls, stores, etc.) via Arne’s proprietary Digital Signage Network that he plans to install (Mason Media Networks)
•"Internet to Pocket” Podcast Advertising (Mason Media Networks)
•On the Street (Limetruck)
•On the Internet (Facetime)

Also, by acquiring these profitable companies (with Digital Signage / advertising experience and affiliation), the plan is not only for AWYI to become a one-stop-shop digital signage provider as well as profitable but also for the profits to be re-invested into the build-out of AWYI’s nationwide (Arne's proprietary) digital signage network, thus easing the burden associated with financing.

DD ON DIGITAL SIGNAGE NETWORKS:

1.Quick Definition of Digital Signage Network: http://investorshub.advfn.com/boards/read_msg.asp?message_id=27075658
2.According to PEW Research, the market size for our target business, the Digital Interactive Advertising and Marketing industry, is expected to grow from $21 billion in annual revenue in 2007 to over $45 billion in 2008.
3.Re-read post 11963 through 12052.
4.Service industry such as advertising and Digital Signage Networks is basically pure profit after up-front costs associated with initial set-up.
5. Examples of previous Digital Signage Network installations for major companies: http://www.prn.com/press/2006-01-17-In-Store-Marketing-Institute.pdf

DD ON SYREI:

1.Syrei’s website: http://www.syrei.com/
2.Terms of Syrei acquisition: http://www.sec.gov/Archives/edgar/data/1145254/000135448808000224/f8k.htm
3.Revenue for Syrei for 2008 is conservatively forecasted to be over $7 million with an EBITDA of about 10%. However, with new opportunities, our target would be to increase with over 50%.
4.February 2008 revenue for Syrei was approximately $670,000, which was the second highest ever monthly revenue for Syrei. February 2008 is only one month after Ariel Way acquired Syrei.
5.Syrei reported that its revenue during May 2008, the fourth month after Ariel Way's acquisition of Syrei, was the highest ever monthly revenue for Syrei. The May 2008 revenue was approximately $750,800. Syrei also reported a record net income of over $300,000 for the month.
6.Current Syrei clients include: Ericsson, Nokia, 3GIS, ABB, Orange, SonyEricsson, Swedbank, Tele2, TeliaSonera, TIM etc.
7. Huge potential and high possibility to retain these clients once acquired by AWYI not only for continued telecom consulting purposes but also for advertising on Arne’s proprietary Digital Signage Network.

DD ON MASON MEDIA NETWORKS (MMN):

1.Currently subsidiary of Mason Media Group (MMG) until acquisition is finalized.
2.MMN’s website: http://www.masonmedianetworks.com
3.Website has great information on their current capability.
4.Full turnkey Digital Signage Network provider – can design, procure hardware associated with, install, and support digital signage networks as well as advertising media content associated with digital signage networks. Also has the employees experienced in Digital Signage Networks as well as real estate property (central hosting site) and server equipment necessary. This acquisition will put AWYI squarely in the digital signage business. All AWYI has to do is begin generating contracts with niche locations (malls, airports, etc) to begin installing its nationwide DSN network once this acquisition is finalized.
5.Another good point is that ALL display content programming and changes (associated with Arne’s planned DSN network) can be handled remotely out of MMN’s central hosting site for all of AWYI’s planned DSN locations (very cost effective).
6.Currently have a number of digital signage network projects in the design phase that will launch by the fall of 2008.
7.Can also install Business Television (BTV) networks. Definition of BTV: http://encyclopedia2.thefreedictionary.com/BTV. Arne’s previous successes include providing BTV services for one of the biggest banking groups in the United Kingdom with over 1,500 bank branch offices throughout the UK
8.Conversations with MMN: http://investorshub.advfn.com/boards/read_msg.asp?message_id=27432512.

DD ON LimeTruck (Inclusive of the Former LimeTruck and LimeMedia Organizations):

1.Terms of Limetruck and LimeMedia acquisition: http://www.sec.gov/Archives/edgar/data/1145254/000135448808000762/ariel8k.htm.
2.Melody Mayer appointed COO of Limetruck.
3.LimeMedia’s website: http://www.lime-media.com
4.LimeTruck's website: http://www.limetruck.com
5.Current Limetruck and LimeMedia advertising clients include: McDonalds, IKEA, GM, Ford, Bass Pro Shops, South West Airlines, T-Mobile, KFC, etc..
6.Acquisition to be accretive to Ariel Way's 2008 earnings with strong EBITDA.
7.Huge potential and high possibility to retain these clients once acquired by AWYI not only for LimeMedia advertising but also for advertising on Arne’s proprietary Digital Signage Network.
8.June 4, 2008: Limetruck launches a three-month campaign for Miller Chill in the Jersey Shores area.
9.July 1, 2008: Limetruck launches a four-week mobile advertising campaign for Skechers Shoes in Boulder, Colorado. The Lime Truck mobile advertising vehicle will run 40 hours a week promoting the Cali Clogs at a number of locations in the Boulder area.

DD ON MASON MEDIA GROUP (MMG):

1.AWYI currently has MOU with MMG.
2.Website for MMG: http://www.masonmediagroup.com
3.Currently parent company of Mason Media Networks (MMN).
4.Former / Current MMG clients: ESPN, ESPN2, ESPN Classic, Discovery Channel, Animal Planet, Universal Pictures, ABC News, Good Morning America, MTV, Showtime, Fox, BET, Military Channel, etc. Comprehensive list of clients can be found at: http://www.masonmediagroup.com/case_studies.html
5.MMG to become an equity partner in AWYI once acquisition is finalized.
6.Huge potential for referral of these clients for advertising on Arne’s proprietary Digital Signage Network once installed.

DD ON NOVENTRI:

1.AWYI currently has MOU with Noventri.
2.Website for Noventri: http://www.noventri.com
3.Full turnkey Digital Signage Provider (similar capabilities to Mason Media Networks)
4.List of recent Digital Signage Projects: http://www.noventri.com/pressrelease.php.

DD ON OUR CEO – ARNE DUNHEM:

1.Arne’s profile (from AWYI’s website): http://www.arielway.com/governance/management
2.Hasn’t been paid a salary in 3 years and is an equity participant in the company (makes money by share price appreciation). This also means that as the CEO of the company, his interests are fully lined-up with all the other shareholders. Arne’s warrant agreement: http://investorshub.advfn.com/boards/read_msg.asp?message_id=26342244

SEC FILINGS

1.AWYI is a fully reporting OTCBB stock (not on the pinksheets).
2.DEF 14C: http://www.sec.gov/Archives/edgar/data/1145254/000111650208000654/arielwaydef14c.htm
3.FORM 10-QSB For the Quarterly Period ended March 31, 2008: http://www.sec.gov/Archives/edgar/data/1145254/000111650208000929/arielway10qsba.htm

GENERAL DD

1.Attempting to acquire two additional companies that could bring our total annual highly profitable revenue level to over $100 million by year end 2008.
2.AWYI's consolidated February 2008 revenue was its highest monthly revenue ever, at approximately $670,000. This represents a proforma 2008 revenue of at least $8.1 million.
3.Plans for future NASDAQ listing
4.Any shares eventually issued for any transactions / aquisitions are by default restricted and must follow SEC Rule 144.
5.Thomas Strangert has been appointed as Vice President of AWYI's European Operations. Mr. Strangert will support Ariel Way's various activities in Europe, but will also continue to work as the CEO of Syrei AB, the Company's subsidiary in Sweden.