Cksla, with all due respect to DP/Mr. Palenchar, that is the most ridiculous pricing structure I have ever seen. A more feasible structure would be 1/$12, 3/$20 and 10/$50. If the pricing is actually as reported, I foresee an immense repackaging effort to wipe the dust off the single and triple packs and reconfigure them as packs of 10.
Always tell the truth. Then you'll never have to remember what you said the last time.