NeoMedia Technologies, Inc (NEOM)

[krays]

TRW demonstrates 2D Code product labels in fight against counterfeiting
TRW will be demonstrating at Automechanika how it will deploy a new two-dimensional (2D) matrix code on its product box labels to protect and authenticate TRW parts, in a bid to eliminate parts counterfeiting.

TRW is one of a leading group of forward thinking automotive parts suppliers that aims to tackle product piracy by adopting the solution of using labels containing data matrix codes

The project is in line with recommendations made by CLEPA
The project is in conjunction with TecCom - host of the central clearing hub ‘TecIdentify’
The labels will be introduced by TRW across Europe, on a rolling basis.
The customer authenticates products by scanning the code on the product-packaging label either with a PC and scanner connected to the Internet, or via a cell phone.
The scanned information goes to the ‘TecIdentify’ clearing hub which checks the content of this code against information, provided by TRW.
TecIdentify sends a message – green (valid) orange (warning) or red (problem) to indicate the status of the product.
Karen Landis, TRW’s Organisation Development Manager, Europe, said: “Estimates suggest that product piracy costs the automotive industry 5-10billion Euros each year. As a manufacturer of safety critical, OE quality parts for the European aftermarket, product piracy is of great concern to TRW, and we see it as our duty to address the issue.”
Karen continued: “We believe our customers have the right to genuine product and to have absolute confidence and peace of mind that the product purchased is to TRW’s standard of excellence. In an increasingly complex global market place, it is more important than ever that distributor and installer are able to ensure that the consumer is protected from rogue products”.

Messe Frankfurt also has an initiative ‘Against Copying’. As part of this, Teccom will also conduct live demonstrations on its stand.
http://www.trwaftermarket.com/en/How-can-we-help/News/TRW-demonstrates-2D-Code-product-labels-in-fight-against-counterfeiting-/