e.Digital Corporation (fka EDIG)

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Sinkman See: Retailers create private-label PCs

Chains cite demand for more choices as brands dwindle

By Gary McWilliams
THE WALL STREET JOURNAL

May 3 — With the computer selection on their shelves shrinking, big electronics retailers are creating their own private-brand PCs, much like many supermarket chains sell own-label soda and cereal. Already, such giants as Best Buy, Future Shop and RadioShack Canada have launched house-brand PCs — some with the encouragement of chip maker Intel Corp. Several other chains are quietly exploring such store-brand offerings.

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