Grass roots time again. Simple yet very effective strategy.
What one item increases sales for companies the most? Demand
What is second on that list? Availability
How do you increase demand? Advertising and word of mouth.
How do you increase availability? Once again, demand
As they say, if you love something, you'll tell a couple of friends. If you hate something, or feel you've been wronged, you'll tell 5-10 times as many others about it.
If something is hot, you tell your friends as if it is some sort of secret the world doesn't know about.
The world of beverages is a two fold sales process. I can tell you right now with 100% certainty that every distributor in the world doesn't pay a bit of attention to advertising. Theirs is a two fold process. Buy what they think will sell; buy what their package stores are asking for.
Every shareholder out there can take one hour for this investment. That is all it takes. 2000 shareholders take a few minutes to make a few phone calls.
2000 shareholders, an average of 40 per state. Look in your phone book or online. Find your larger liquor stores and call them first.
I don't care if you say you're hosting a large Super Bowl Bash or you just need to see product in the stores. You've tried it and it is hot.
Be forthright. Be demanding. Tell them you and your friends have come across some hot products and you need to start buying them from them instead of continually ordering many cases a month online. Ask them if they would like your business or would they prefer to continue to lose it to the internet?
Then, give them the list. You want Trump Vodka, Trump Flavors Party Pak, Leyrat Cognac, Olifant Vodka, and Topless Sparkling Vodka. Insist they call the distributor as soon as possible to insure availability. If they ask who it's made by, tell them you're looking at a Leyrat Cognac and it says Drinks Americas, Wilton, CT. If you want to throw in that it's 50 Cent's cognac or Dr. Dre's Topless Sparkling, that's your choice.
2000 holders, 5 phone calls, 10000-20000 cases of each. That is a shade over $33 million in sales to be had at 20K cases per.
Think about it, the sales process begins and all these accounts have to be called with a couple of people making the calls. 2000 people take a few minutes and they just increased the company's sales for the year by 600%.
It will take care of itself from there. Oh, yes it will. Don't waste alot of time talking about how awesome the products are or it will sound like a sales pitch. Make them feel like it is about to be the craze and they need to get some in immediately.
If anybody asks you what it sells for online, it shouldn't matter to them because somebody OTHER THAN who you are talking to will set the prices. Just go with $12.99 for Olifant; $29.99 for all Trumps; $33.99 for Topless; and $59 for Leyrat. Close enough.
Everybody is on vacation tomorrow. Take an hour to make some calls.
Doing the work required to bring quality information to others: Rilo787, sneakypeaky, Tirunesh, BillyC49, Coopermun, OldTimer
