Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

The Art of the 360 Deal. Kenny used it and said it's the way the industry is going. Here is where it's explained. Interesting Madonna on the hook with Live Nation:

http://www.nytimes.com/2007/11/11/arts/music/11leed.html

Now we see Jay-Z on the hook for a 360 with Live Nation for $150 million:

http://www.mtv.com/news/articles/1584696/20080403/jay_z.jhtml

Of course, Violator and Chris Lighty founded the business on The Art of the 360 Deal.

But, it seems the world is getting even smaller. You see now that Warner Music is signing every new artist to a mandatory 360 Deal.

http://www.freerepublic.com/focus/f-chat/2130189/posts

Reading that article we see Edgar Bronfman mentioned yet again as I highlighted last weekend. He was Kenny's boss when Bronfman ran Seagrams.

But looking even closer in that same article is the name Shep Gordon. Interesting to find this from an old DKAM filing:

"We have entered into agreements with DAS Communications, Ltd. and Shep Gordon of Alive Enterprises. Both David Sonenberg, who controls DAS Communications, Ltd., and Shep Gordon are shareholders. We believe that these persons can provide access to entertainment personalities and will help us to develop and access unique marketing and promotional opportunities for spirits and beverages. Our relationship with Shep Gordon has resulted in agreements with country music "icon" Willie Nelson and Chef Roy Yamaguchi and introductions to other promotional resources. Under our agreement with Mr. Gordon, which we entered into in December 2002, he will provide us with marketing advisory services through June 2008."

Here is what he has done:

http://www.imdb.com/name/nm0330607/

Of course, now we have Platinum Rye to take us to an even greater level in iconic branding.

http://www.platinumrye.com/

I also highlighted Bronfman and his Board of Directors affiliations. Here is one I missed:

http://www.efluxmedia.com/news_Frank_Sinatra_Enterprise_Created_11147.html

Dead icons (legacies) like Elvis? Yes, a lot of money to be made. Just like that CXKE stock.

The point is everyone. We are a part of the 360 wheel now for every major artist in the world.

Critical mass. Exponential growth. There is no stopping this thing now.

22 cents? Yeah right