Parent Company of La Bella and Real Solutions Beauty Lines Announces New President and CEO
FridaNewhall Laboratories, Inc., parent company of La Bella (www.labellabeauty.com) and Real Solutions (www.realsolutionshair.com), is happy to announce the appointment of new President and CEO Frank J. Loffa.
Loffa's experience spans over 30 years working as an executive in the consumer goods industry focusing much of the time on men's and women's health and beauty products. He comes to Newhall Laboratories most recently from Universal Group, a licensee of Procter & Gamble, where he served as Executive VP and General Manager and had an outstanding record of growing revenue and profits by improving market penetration, implementing new distribution strategies across diverse trade channels, establishing prudent business operating models, and building and motivating strong teams to achieve aggressive business goals.
Throughout his career, Loffa has been an invaluable resource, leading companies such as Enormarel Cosmetics and St. Ives Laboratories in improving products, marketing and sales beyond expectations. Loffa's expertise became so sought after that for a time he ran his own successful consulting firm, providing sales and business development services, including innovative business building ideas, promotional development, and field execution services to health and beauty products companies. Frank also has sales management experience with companies such as Johnson & Johnson and Alberto-Culver.
Loffa was born and raised in Elizabeth, New Jersey and currently resides in Southern California. He credits his father as being one of the major influences of his life. "My father instilled a winning attitude very early in our family," said Loffa. When Loffa graduated from Mt. St. Mary's College in 1975, he remembers that the economy was terrible and good jobs were hard to find. "A memorable and meaningful experience for me," he said, "was when Ralston-Purina offered me a job in field sales. From that time, I've never looked back."
This wealth of experience and insight into the world of beauty and health care, as well as Loffa's drive for success will serve him well at Newhall Laboratories and working with La Bella and Real Solutions. Loffa will be assuming the position of President and CEO left open when founder and President Al Rodriguez stepped down recently.
SOURCE: Newhall Laboratories, Inc.
y 01/16/2009 1:49 PM ET - Businesswire
