Prospect Ventures Inc. (fka IVAP)

[Ned Serious]

Dussault Apparel... True Religion in the Making??? The Celebrity Effect.

from: http://www.dussaultapparel.com/investors/market.html

In 2004, a small blue jean company called True Religion noticed a rise in their $1 share price as their blue jeans began appearing on celebrities like Jessica Simpson, Angelina Jolie and the cast of Desperate Housewives.

By late 2005 True Religion's stock had soared beyond $20, with sales increasing five-fold and the company generating sales of $22 million in a single quarter. Today, True Religion is a $500 million company with annual sales exceeding $139 million.

While True Religion’s impressive growth is a promising indicator of Dussault’s potential success, these sales represent but a fragment of a $220 billion apparel market growing by 7.3% a year.

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One never knows...what may happen. I just love the Todd McFarlane connection with all of this. His company are merchandising fools.