Tuesday, January 13, 2009 6:05:48 PM
As with the case of 50 Cent, you have to remember there are certain caveats to that deal that probably prevent Lighty or 50 Cent from making references to Coke in the future, or for even mentioning them at all for that matter. Kenny would have to honor those same restrictions whatever they may happen to be.
But that is where the media and institutions come in. They can say anything they want like, "Hello dumbass. Welcome to the world of investing. Here is your easy money highway. Go ahead and climb on board for the ride of your life. Glaceau was private and NO ONE made a dime off that deal except Lighty and 50 Cent. 50 Cent's name and Lighty's savvy got them that $4.2 billion deal. Nobody is buying out Nike or his video game company or his movie company. But YOU can invest in 50 Cent now along with the world and watch yet another 50 Cent/ Lighty endorsement deal move from signing to buyout. Do I need to push the buy button for you? Or would you rather wait and pay 10 times the price? Better yet, don't do anything at all. Stare like the rest of the world and panic buy the stock when it crosses $10"
Wait a second. The Wall Street Journal already did just that a week ago Sunday.
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