SOROS, I think you are asking the wrong questions.
"Will this company's products continue to grow in demand, or are the sales and acceptance of what they do already near their peak?"
"If I am right in this guess, then they may ramp up from 50 casket sales in 9 months to 100-500 per year, and throw in 100-300 urns."
In my opinion, if asked how many caskets and urns will they sell in 2009? I would guess...as many as they can produce.
Also, in my opinion, and judging from the response of the FH directors, is that demand will be at LEAST the same as the other lines that a FH will carry. You put these caskets and urns in front of the typical (average) grieving person with insurance money to spend, and they will capture a sustainable market share.
What shareholders need to question is not the demand side, but the supply side. The question I have and what others should be asking is...will there be any production issues and can they get these out the door fast enough?
