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Re: ombowstring post# 22572

Friday, 01/09/2009 7:13:43 PM

Friday, January 09, 2009 7:13:43 PM

Post# of 51849
It's not deception or a lie, it's reality: They don't stop the discussions with Companies B and C until Company A has signed all the forms. Because until Company A signs, they still might need B or C. And the opportunity(ies) being discussed with C might be different than those being discussed with A. It's plural until the singular is signed.In fact, even if they sign one deal, other deals could still be in discussion (i.e. if they sign a RD deal, they could still be talking about sleep apnea with someone, or ADHD with someone else--there's a lot more talking than signing that goes on in this industry, especially now).

This is a lesson I learned from one of the first CNS company CEOs I ever interviewed, back in 1995, and it has been repeated to me on countless occasions--the deal is not done until every signature has been obtained--because he had one taken off the table at the very last second.

And Varney knows that could happen to him.

NeuroInvestment

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