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Coming soon to a store near you, maybe. Kid Rock beer.
Submitted by Patrick Orr on Mon, 11/24/2008 - 1:34pm.
Yes, you read that headline right. Detroit-based hip-hop/southern rock icon Kid Rock is working with a company called Drinks Americas to develop and market a Kid Rock signature “premium domestic beer.”

Hmmm. I am having a hard time with the concept of a Kid Rock “premium domestic beer.” I suspect the company’s definition of “premium” and mine are a lot different.

To a craft beer enthusiasts like me, the word “premium” would apply to something like Sierra Nevada Pale Ale, Anchor Steam, or Deschutes Mirror Pond.

But I would bet you a dollar that Drinks Americas is referring to something else — that the Kid’s beer will ape the style of something like Olde English 800, Mickey’s, or Coors Light as effectively as he recycles 70s southern rock riffs.

This just has to beer fit for a paper bag — I am pretty sure that is what his fans want and expect.

For now, all the company officials are saying is they are targeting beer drinkers “who appreciate value, with an easy to drink, traditional, good tasting American beer.”

I called Drinks Americas several times over the last week or so to get some insight, but they are not returning my calls.

Here is what their CEO, J. Patrick Kenny said in a press release issued in September.

“Kid Rock is a reflection of great American rock and roll music and the American spirit, and we think we can create a beer in that same image,” Kenny said. “We are in the process of interviewing breweries now and working with Kid Rock to make sure that every aspect of the beer and the marketing support is as exciting as everything else Kid Rock does.

“We think that by very early spring we will have a compelling product and that consumers will love the look, taste, and branding that Kid Rock creates.”

One clue to what may be coming is how Drinks American describe their only beer brand, Rheingold Beer, as being “full bodied with no bitterness.”

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The bottle will be trash also.
Submitted by foreignoregonian on Mon, 11/24/2008 - 5:37pm.
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If this had been an actual troll post the attention seeking you just read would've been followed by screaming, name-calling and cutting and pasting for no apparent reason. We now return you to the Idaho Statesman already in progress.

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