Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

Any "good" DD-ophile would be remiss if he didn't examine both sides of a stone before turning it over. (Think about it!)

Anyone can waste their time with examining the past all they want to when it relates purely to the present and nothing else. If we're going to look at the past and give the CEO his proper due then we have to look no further than September where he signed A CONTRACT with H. Pixel for 15 years. This contract calls for various product minimums to be purchased by H Pixel for the contract duration. Again in the past, the Shareholder Letter in December indicates the various parameters of that CONTRACT which at a minimum provides for no less than 72000 cases per year of Trump Vodka to be bought and paid for. The first 20000 cases of that first year's orders are being completed now as announced and forecasted.

One agreement. One deal. 15 years.

That number alone represents more than a 1200% increase in Trump Vodka sales over the past 6 months alone.

In December, the company announced a second deal in Germany for roughly half the value of the H Pixel CONTRACT with the second CONTRACT parameters calling for a product mix that is roughly half that of H Pixel's across the board.

These two CONTRACTS represent more than 100,000 cases of Trump alone to be shipped and paid for....at a minimum. This is now representative of more than an 1800% increase in Trump Vodka sales over the past 6 months combined. It is also representative of a 200% increase in the average annualized case sales of Trump Vodka over its first two years of introduction.

The result is this "exponential" growth rate announced IN CONTRACTS THAT WILL BE PAID FOR in the past now has the stock 95% off its highs from the initial Trump introduction.

In December, the company announced that Trump Flavored Vodka will be on every episode of The Apprentice in the 2009 series. This will be the largest advertising initiative for the product since its introduction. In December, the leading body of Spirits recognition announced Trump Grape Flavored Vodka was "The Best Tasting Flavored Vodka In The World" by awarding it the Platinum Award. That past recogntion led to an immediate 2 containers of additional product shipped to distributors to handle the demand.

Toyota has always been the leading car sales company. Go ahead and bang away at past sales. This quarter marks their largest loss in history at more than $1 billion. Over 70% of the Fortune 500 companies have just announced their worst quarter in the past 30 years, if not their history. I'm so glad these 7 figure analysts herded the masses into these stocks with all their lofty sales and profit projections from all their due diligence.

The purpose in doing Due Diligence is to uncover opportunity where opportunity exists. To ignore certain parameters of the past and focus only on other factors to support an argument is not Due Diligence. It is Due Ignorance.