TravelZoo Inc. (TZOO)

[wagsten]

Leading Travel Companies Report Success with Travelzoo's Newsflash(TM)
Innovative Media Service Gives Travel Providers a Quick Way to Inform Millions of Consumers About Time-sensitive Travel Specials
6/29/2004 9:01:00 AM

NEW YORK, Jun 29, 2004 /PRNewswire-FirstCall via COMTEX/ -- Travelzoo (TZOO), the Internet's largest publisher of sales and specials available directly from hundreds of travel companies, today announced that its recently launched Newsflash(TM) e-mail alert service has proven to be a resounding success with participating travel providers. Newsflash is the first Internet alert service that informs millions of consumers about time-sensitive travel offers that are test-booked and independently reviewed in less than two hours.

Through Newsflash, travel companies can quickly announce newsworthy deals to as many as 3.7 million registered travel shoppers in 18 geographic markets. Travelzoo's producers evaluate and test book each offer to ensure its relevance for a particular market. Once approved for publication, the offer is e-mailed only to subscribers in the corresponding geographic area.

Travel companies citing success with Travelzoo's Newsflash alert service include:

USA3000 Airlines

"As a growing airline, we were looking for a cost-effective and targeted media vehicle to quickly grow awareness and bookings of our routes. Travelzoo's Newsflash offered a solid value proposition in online marketing. Our Detroit promotion resulted in significant bookings, which we can attribute directly to Newsflash. Since then, we have run six additional Newsflash promotions and are very happy with the results," said Angus Kinnear, COO.

CruCon Cruise Outlet

"We saw a tremendous response from the Newsflash product," said Debbie Adams, vice president. "Because we were able to send the offer specifically to those consumers who qualified for it, our phones were ringing off the hook and we had an extremely successful promotion."

respond360 (represents clients such as Funjet Vacations, United Vacations, US Airways Vacations)

"The strong response that Newsflash generated convinced us to use the product again. We will continue to include Newsflash as an important part of our marketing mix," explained Ellen Lingel, director of online media.

Apple Vacations

"With Newsflash, we feel confident that every marketing dollar we spend is working hard to deliver our message to exactly the right target," said Timothy Mullen, senior vice president. "We pay for only the reach we need in the regions relevant to our offer."

National Leisure Group, Inc.

"The bottom line measurement we used to judge the success of Newsflash was direct bookings. It has already exceeded our high expectations for success by more than 50 percent," Director Mark Venezia explained.

"We believe that Newsflash provides a true win-win situation for both travel providers and consumers," said Ralph Bartel, CEO of Travelzoo. "Our subscribers can realize immediate savings by instantly learning about outstanding travel offers while quality travel providers can promote their specials in the most flexible and cost-efficient manner."

Since its launch, more than 3.7 million subscribers have opted in for Newsflash. Free registration is available at www.travelzoo.com/newsflash.

About Travelzoo

Travelzoo Inc. is the Internet's largest publisher of sales and specials from hundreds of travel companies. Travelzoo's publications include the Travelzoo(R) Web site (www.travelzoo.com), the Top 20(R) and Weekend.com(R) e-mail newsletters and Newsflash(TM). With more than seven million subscribers, Travelzoo lists sales and specials from more than 300 advertisers, including Alamo Rent A Car, American Airlines, Carnival Cruise Lines, Europe Express, Fairmont Hotels & Resorts, Hertz, JetBlue Airways, Kimpton Hotels, Liberty Travel, Lufthansa, Mark Travel, Marriott, Omni Hotels, Orbitz, Pleasant Holidays, Royal Caribbean Cruises, Spirit Airlines, Starwood Hotels & Resorts Worldwide, SunTrips, The Venetian, Travelocity, United Airlines, US Airways, Virgin Atlantic Airways and Wyndham Hotels & Resorts.

Certain statements contained in this press release that are not historical facts may be forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts. When used in this press release, the words "expect," "predict," "project," "anticipate," "believe," "estimate," "intend," "plan," "seek" and similar expressions are generally intended to identify forward looking statements. Because these forward looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC. We cannot guarantee any future levels of activity, performance or achievements. Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

NOTE: Travelzoo, Top 20, and Weekend.com are registered trademarks of Travelzoo Inc. All other company and product names mentioned are trademarks of their respective owners.

CONTACT:
Christie Ly
Travelzoo
[phone]
[e-mail]


SOURCE Travelzoo Inc.

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[e-mail]