In the United States, between 1926 and 1994, small cap stocks have returned 12% annually with a standard deviation (i.e. risk) of 35%. Large cap stocks have returned 10% annually with a standard deviation of 20% over the same period.
Looks to me as though you've used total returns (capital + dividends) over those periods. I've compared the figures you used with that of the Dow (effectively a large cap play) for the period between 1928 to 2008 period which shows just 6% annual average (standard deviation of 20%). I suspect therefore that the 10% you mention arises out of including dividends.
For the 12% mean, 35% stdev case = 6.4% compound average For the 10% mean, 20% stdev case = 8.2% compound average
Gummy's web page content and calculator are a good tool for demonstrating (and evaluating) such risk/reward type situations that you might like to add to your own web page/article.
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.