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Re: None

Sunday, 12/21/2008 3:19:35 PM

Sunday, December 21, 2008 3:19:35 PM

Post# of 86719
Labatt USA imports and distributes beer in America. The company offers brands, such as Labatt Blue, Labatt Blue Light, Rolling Rock, Belle Vue, Bohemia, Boddington's, Haake-Beck, Löwenbräu, Rolling Rock, Rock Green Light, and St.Pauli Girl. In addition, it offers global brands, such as Beck’s, Stella Artois, Hoegaarden, Leffe, Bass, and Staropramen. The company also supplies imported draught beer to bars and restaurants. Labatt USA was formerly known as InBev USA and changed its name in January 2007. The company was founded in 2004 by the merger between Labatt USA Inc. and Beck’s North America. The company is headquartered in Buffalo, New York. Labatt USA operates as a subsidiary of InBev SA.

It will be interesting to see if this license ends up falling specifically to a Labatt only product for a three year license. AB bought Rolling Rock from InBev in 2006 and now InBev owns it again. Rolling Rock alone had sales of $132 mil in 2001.

Would be rather tough to take on the license to distribute ONLY Labatt products through the divestiture when they are also getting the Corporate Headquarters in Buffalo that is responsible for distributing all these other brands.

I guess who ever gets it is the boss over all these people who are still selling for InBev?



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