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Exclaim Launches 'MyApps' on Virgin Mobile USA's On-deck Storefront
Sat. December 20, 2008; Posted: 03:10 PM

BALTIMORE, Dec 19, 2008 (ASCRIBE NEWS via COMTEX) -- Exclaim, a publisher of user-generated content, socialization and infotainment community applications for mobile consumers, announced the launch of its MyApps portfolio of mobile applications on Virgin Mobile USA's on-deck storefront.
MyHoroscope, MyLovesigns, and MyFaith, part of the MyApps Infotainment Community portfolio of mobile applications, are immediately available on select Virgin Mobile USA handsets as a downloadable monthly subscription application. MyApps are available on more than 30 carriers worldwide since their launch two years ago, and with the addition of Virgin Mobile USA, expands its reach with an additional five million subscribers.

"Exclaim's MyApps mobile lifestyle applications enable consumers to have more fun with their phones," said Jiren Parikh, President of Exclaim. "By expanding distribution to Virgin Mobile USA, we are reaching a well sought after demographic on a mobile carrier with a terrific brand and fantastic line up of devices."

"We are delighted to offer Exclaim's MyApps to Virgin Mobile USA customers with a variety of subscription based content that they can choose based on their interests. MyApps allows customers to keep up with their interests conveniently right on their mobile phone," said Hila Dar, product manager for mobile content for Virgin Mobile USA.

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